Adway Drives Up With $6M For Car Advertising

Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver’s car to gain exposure for advertisers. The funding was led by Upfront Ventures, and also included Revel Ventures, Watertower Ventures, Inflection Capital, and others. Adway’s system relies on a small projection display device, which mounts on a user’s rear view mirror, and projects ads onto the side of a vehicle. The company is led by CEO Sasha Krylov.