APX Platform Scores Seed Funding

Beverly Hills-based APX Platform, a developer of cloud-based software for the aesthetic industry, says it has raised what it calls an “oversubscribed seed round” for its company. Size of the seed funding was not announced. According to the company, it is developing a “disruptive alternative to the traditional option of a practice management consultant” for the aesthetic practice industry. The startup is led by two co-CEOs, Izhak Musli and Terri Ross. The company said its tools provide sales and financial training, tools to understand financial benchmarks, and education around understanding key data analytics.