Cake Connects With $4M In Venture Capital For Sex Products

Los Angeles-based Cake, a consumer products company that develops lubricants and other (NSFW) products it bills as designed for "sexual wellness", has attracted the rare attention of venture capital investors, saying that it has raised $4M in a seed funding round. The company said the funding was led by Lerer Hippeau, and also included Sugar Capital, Brand Foundry Ventures, Selva Ventures, Silas Capital, Gabby Slome (Co-Founder of Ollie), Brian Bordainick (Co-Founder of Starface) and angel Kate Wallman. Investments from venture capital firms in the area is quite rare, if almost unheard of. The company said it has now raised $5.7M in total funding. Cake was founded by CEO Hunter Morris and CMO Mitch Orkis. The company said its products are aimed at consumers who are "ready to invest in more fun sex."