Cameo Buys Represent
Los Angeles-based Cameo, which lets people pay for personalized celebrity videos and endorsements, has acquired another, Los Angeles company, Represent. Financial details of the buy were not announced. Represent operates e-commerce sites for celebrity clients, and counts such clients as Arnold Schwarzenegger, Leonardo DiCaprio, Ed Sheeran, Jennifer Lopez, and Kendall Jenner, among many others. Represent was founded in 2014. Cameo–worth now over $1 bihllion–is backed by Amazon, Google, UTA, and others. Cameo is led by co-founder and CEO Steven Galanis.