Cordial Names Chief Revenue Officer

San Diego-based Cordial, a developer of cross-channel marketing software used by such brands as Revolve, 1-800 Contacts, Backcountry, and Eddie Bauer, says it has named Raachel Bergman as its Chief Revenue Officer. Bergman previously served at such companies as Harland Clarke and Persado and Experian CheetahMail. The company said Bergman was General Manager at Experian CheetahMail, leading a team of over 650 employees and revenues of over $200M. Cordial is led by co-founder and CEO Jeremy Swift.