CreatorIQ Connects With $40M More

Los Angeles-based influencer marketing startup CreatorIQ has raised $40M more in funding, according to the company. According to CreatorIQ, the new funding round came from existing investors TVC Capital, Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, Affinity Group, and Unilever Ventures, plus new investor Silver Lake Waterman. CreatorIQ is led by founder and CEO Igor Vaks. The company says it has now raised over $80M in funding. The startup offers up brands ability to reach out to influencer and measure the impact of those marketing efforts; the company says its customers include such brands as AB InBev, Disney, Sephora and Unilever.