Embrace Gets $45M For Mobile Data Tracking

Culver City-based Embrace, a new startup focused on helping companies manage the mobile data they are collecting, has raised $45M in a funding round. According to the company, the Series B funding was led by New Enterprise Associates (NEA), and also included Greycroft, AV8, and Eniac. The company says its founders previously had been involved with PagerDuty, Sendbird, LogDNA, Scopely, and TestFlight. The company’s co-founder and CEO is Eric Futoran. Embrace says its customers include Hyatt, GOAT, Apprentice, Cameo, and TextNow.