Los Angeles-based Endgame, a developer of software that links user behavior with sales opportunities, has raised $17M in funding, according to the company. The funding was split between a $12.25M, Series A funding round led by Menlo Ventures, and an earlier $5M Series Seed funding which was led by Upfront Ventures. As part of the funding, the company said that Kara Nortman, Partner, Upfront Ventures, and Naomi Ionita, Partner, Menlo Ventures both join the board, with Sandhya Hedge, Partner, Unusual Ventures joining the board as observer. Other investors in the funding include Liquid 2 Ventures, Nick Mehta (CEO, Gainsight), Des Traynor (Founder, Intercom), Joe Morrissey (CRO, Segment), Zhenya Loginov (CRO, Miro), Olivia Nottebohm (CRO, Notion), Boris Jabes (CEO, Census), Yvonne Wassenaar (CEO, Puppet), Jason Warner (CTO, GitHub), Lenny Rachitsky, Guillaume Cabane, Elena Verna, Peter Kazanjy, Kenny Van Zant, and others. The company said the funding will go to increase headcount, invest in R&D, and other efforts.