FaceCake Rolls Out Virtual Dream Closets

Los Angeles-based FaceCake, a developer of augmented reality shopping software, says it has launched a new product which allows its users to create and build a "dream closet" filled with both items they own and aspire to own. According to the company, the software allows consumers to add products from their favorite brands, retailers and influencers, virtually try them on, share them with friends, and buy single pieces or complete looks. FaceCake is led by founder and CEO Linda Smith. The company says it has over 100 participating retail and brand partners working with the company.