Fair Technologies Pivots, Plans 2022 Relaunch

Beverly Hills-based Fair, which was most recently focused on letting people lease vehicles on as short as a month-to-month basis, said Tuesday that it has adopted a new strategy, and plans to change its name for an early 2022 relaunch. According to the company, it is pivoting to launch a launch an end-to-end e-commerce marketplace that offers consumers inventory and comprehensive financing, insurance and extended warranties. The company said it will officially be called Fair Technologies. Fair said it expects to officially launch its services in "select markets" in Q1 of 2022. Fair is now headed by CEO Brad Stewart. Fair also said it is considering a "strategic industry acquisition", which might include "the possible purchase of a large dealership group", which it says would continue to operate independently to provide a ready supply of cars to the company.