Fourthwall Gets $17M, Aims To Help Creators With Ecommerce

Los Angeles-based Fourthwall, which is launching a service to help creators with e-commerce and other related efforts. The funding came from Lightspeed Venture Partners, Initialized Capital, and Alexis Ohanian’s Seven Seven Six. According to Fourthwall, it is developing tools to help creators turn their passions into full time businesses. Will Baumann is co-founder and CEO of Fourthwall. Fourthwall said that it is looking to help creators from fashion and lifestyle influencers, e-commerce entrepreneurs and musicians with creating merchandise, interactive content and to market their brands.