GEN.G Esports Powers New Minecraft Competition With Crocs

Los Angeles-based e-sports organization Gen.G is powering a new Minecraft build competition for casual footwear brand Crocs, the two said today. According to the companies, Crocs is launching a new Minecraft competition called Build Your Life in Color, which will be judged by a number of gaming influencers. Prizes in the competition include XBOX Series X, Playstation 5, LG Laptop, and a number of Crocs products. Gen.G and Crocs said the competition will be judged by gaming influencers LittleSiha, JeromeASF, RyGuyRocky, Solidarity, Doc M77, IYMAN, ACAU, and Pacckker. Financial details of the deal between Gen.G and Crocs were not annoucned.