H Code Snags New Investment Round

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies. Size of the investment round was not announced. According to H Code, it will use the new funding to extend the reach of its branded content studio, publisher network, and intelligence center among diverse audiences. Those efforts include an expansion of its services to other markets, including the recent launch of B Code, media solutions specifically designed for the Black community. As part of the investment, the companies said that Alexander Jutkowitz of Falfurrias Capital Partners become Executive Chairman of the company. It also has added Council President and CEO Lisa Sherman to its board. H Code is led by CEO and co-founder Parker Morse.