HyperX Extends Deal With JuJu Smith-Schuster

Fountain Valley-based gaming peripherals maker HyperX--now part of HP Inc.--says it has extended its ambassadorship deal with football star JuJu Smith-Schuster. Financial details of the deal were not announced. According to HyperX, the multi-year renewal deal calls for HyperX to continue to be the Official Gaming and Audio Partner of Smith-Schuster and is now also the Official Peripheral Partner of his esports organization, Team Diverge. HyperX said the extension will make this the longest "ambassador" deal the company has ever extended, since Smith-Schuster's first year in the NFL.