Immortals Launches New, More Affordable Clothing Line

Los Angeles-based e-sports organization Immortals said on Thursday that it has launched a new clothing line, which it says it will sell at zero profit. According to the company, the new Immortal Essentials line includes to a unisex line of t-shirts, hoodies, hats, and more. The company said the new line of clothing is a way to be “more accessible” to fans. The company said its new product line–which replaces an earlier attempt at merchandising–range from $17 to $40.