Influential, TikTok Partner On Creator Discovery

Two companies, influence marketing company a href="http://www.influential.co">Influential and social app developer TikTok, both with Los Angeles-offices, said earlier this week tahe two are in a partnership. According to Influential, it has integrated with the new TikTok Creator Marketplace API, saying that the deal will "allow Influential to enable more seamless TikTok creator discovery and glean valuable and cumulative insights on creators for their roster of Fortune 1000 brands." Influential says its clients include McDonald's USA, with campaigns on TikTok focused on such things as the new Crispy Chicken Sandwich and the return of Spicy McNuggets.