We lead Seed rounds for business software founders transforming the industries they target.
We bring experience and empathy to our founders journeys.
Humbly, this is not our first rodeo. We bring over 25 years of combined fund investing + 20 years of SAAS operating experience to the table. We have seen first hand what works and what doesn’t and roll up our sleeves with our founders to accelerate the former and avoid the latter
We live at the intersection of product and go-to-market.
It’s important to build a product that customers love and want to share with the world – but that doesn’t get you off the hook of needing a clear message, strong value proposition and well-oiled sales motion.
We bring our whole team.
Your relationship isn’t with a single partner; it’s with the entire Bonfire team. We take pride in bringing different skill sets and experiences to the table.
Our most important work is outside the boardroom and off the cap table.
The complexity of company building cannot be simplified to board meetings and fund raises. For founders, the work is on-going – and for us it is too.
We are always honest. Whether you like it or not.
We won’t always make you feel warm and fuzzy inside, but we will help you identify problems and mistakes, because we’ve probably made them already.
We know this is hard. We’ve got your back.
We’re in this together – we’re more than just investors. We’re our founders’ first call.
We are low volume, high conviction investors and operators who endeavor to be true partners at every stage of a company. We work with our founders to help them understand their superpowers as well as their blindspots, leveraging our deep focus, experience, network and resources to help them execute from Seed to Series A and Beyond.
We are a tightly focused firm: please submit your startup for consideration only if you match the criteria below. Unfortunately, we do not necessarily have the time to respond to inquiries that are not a fit with our criteria.
Type: B2B software (software-based offering that is purchased by businesses)
Product: Strong technical team with a product already in market
Market: TAM large enough to support $100M ARR business
Differentiation: Crystal clear vis a vis competition
Traction: > $20K MRR (monthly recurring revenue)
Growth: Clear path to > $150k MRR within 12-15 months
Financing: Seeking $1-2M from us as part of a $1-3M round
If you believe your business is a fit, please e-mail us information at firstname.lastname@example.org.