MomentFeed Acquired By Uberall

Los Angeles-based MomentFeed, which develops location-based services and location marketing software for bricks and mortar retailers to better manage information on their locations, hours, and other information, has been acquired by Uberall, a Berlin-based provider of marketing software. Financial details of the acquisition of MomentFeed were not announced. According to Uberall, the acquisition was made as part of a $115M investment from Bregal Milestone, Level Equity, and United Internet. MomentFeed was led by CEO Nick Hedges, who becomes Chief Strategy Officer and Executive Vice President North America, and will lead Uberall’s North American business unit. Uberall said it will continue to have a significant sales, service and engineering footprint in California. MomentFeed was venture backed by Level Equity, Signia Venture Partners, Draper Nexus, and DFJ Frontier.