Mustard Gets $3.75M For High Tech Coaching

Los Angeles-based Mustard, which develops technology which uses artificial intelligence and computer vision to evaluate an athlete’s mechanics and to help with coaching, has raised $3.75M in a seed funding, the company said this morning. According to the company, the funding led by the Lake Nona Sports & Health Tech Fund (a partnership between leAD Sports & Health Tech Partners and Tavistock Group) and also included Mark Cuban, OneTeam Partners, Ronnie Lott, Justin Rose, the Major League Soccer Players Association, the United States Women’s National (Soccer) Team Players Association, owners of several major professional sports teams, Global Rugby Ventures, Dan Rosensweig (CEO of Chegg!), Gary and Adam Jacobs, and the Wessell family, plus existing investors Drew Brees, Nolan Ryan, Reid Ryan, Justine Siegal, Shasta Ventures, Intersect VC, and David Novak. The company has now raised $6M in total. Mustard is led by CEO Rocky Collis.


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