Optimad Media Acquires DSPolitical, UNTU

Los Angeles-based Optimad Media, a performance marketing company focused on the consumer packaged goods and film and entertainment market, says it has acquired majority stakes in two companies, DSPolitical and UNTU. Financial details of those acquisitions were not announced. DSPolitical was based in Washington, DC, and offered up advertising for political candidates and public affairs campaigns. UNTU was based in New YOrk, and focused on healthcare digital media campaigns.