A new, early-stage venture firm, Patron–which has one of its General Partners based in Los Angeles–said on Tuesday that it has raised $90M in a new venture capital fund. According to Patron, its first fund, Patron Fund I, will go to investments into Web 3 (P2E/NFTs) and consumer categories such as education, fitness, personal finance, and more. The company’s General Partners are Jason Yeh and Brian Cho. Yeh and Cho said that they have served across such companies as Riot Games, FirstMark Capital, and Andreessen Horowitz. Patron said it will globally and lead/co-lead opportunities at the seed stage. Yeh is based in Los Angeles.