Ryff Receives $11.7M

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M in a funding round for its efforts, according to the company's investors. The funding round was led by Audent Global Asset Management, and also included Vulcan and Mac Ventures. Ryff is led by founder and CEO Roy Taylor. The company develops real-time brand integration technology which integrates virtual products into previously developed content, including edited content and library content on over-the-top (OTT) systems. Ryff is also backed by Valor Equity Partners and Moneta Ventures. Audent is also based in Los Angeles.