Irvine-basd marketing agency SmartBug Media said today that it has acquired Worth eCommerce, a digital marketing agency which provides email and SMS marketing campaign services to the e-commerce industry. Financial details of the acquisition were not announced. Worth eCommerce is based in Portland, Oregon. According to SmartBug Media, it will continue to operate Worth eCommerce under its own name. The acquisition is the first for SmartBug, according to the company.