Snap Launches Augmented Reality Ad Studio, Arcadia

Los Angeles-based Snap said on Tuesday that it is launching a new, augmented reality advertising studio, which it is calling Arcadia. The new studio--which is not based in Arcadia, California, despite the name--will provide a team of experts focused on mobile augmented reality (AR) advertising for its brand and agency partners. According to Snap, Arcadia will "take on select projects that require the most creative and technical skillset" to provide branded AR experiences.