Tag: measurement

  • VideoAmp Takes $275M For Media Measurement, Now Worth $1.4 Billion

    Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 billion valuation, the company said onn Thursday. The funding included The Spruce House Partnership, D1 Capital Partners, Tig…

  • VideoAmp Inks Deal With ViacomCBS

    Los Angeles-based media software and data measurement provider VideoAmp has inked a partnership with ViacomCBS, where ViacomCBS will use the company’s software for linear TV planning and measurement, according to the company. Financial impact of the wi…

  • VideoAmp Names Chief Product Officer

    Los Angeles-based VideoAmp, which provides video measurement software for the advertising industry, said today that it has named Cameron Meierhoefer as Chief Product Officer. Meierhoefer was previously CEO of SignalFrame, and also had been COO of Comsc…