Tag: media
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VideoAmp Takes $275M For Media Measurement, Now Worth $1.4 Billion
Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 billion valuation, the company said onn Thursday. The funding included The Spruce House Partnership, D1 Capital Partners, Tig…
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Optimad Media Acquires DSPolitical, UNTU
Los Angeles-based Optimad Media, a performance marketing company focused on the consumer packaged goods and film and entertainment market, says it has acquired majority stakes in two companies, DSPolitical and UNTU. Financial details of those acquisiti…
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Mobile Focused Media Becomes Intelsio
Santa Barbara-based performance marketing firm Mobile Focused Media says it has renamed itself Intelsio, and has added a new Chief Revenue Officer. The company said that Jesse Beal has been named Chief Revenue Officer, joining the company from Progrexi…
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VideoAmp Inks Deal With ViacomCBS
Los Angeles-based media software and data measurement provider VideoAmp has inked a partnership with ViacomCBS, where ViacomCBS will use the company’s software for linear TV planning and measurement, according to the company. Financial impact of the wi…
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MediaKits Aims At Influencers
A new, Los Angeles-based startup, MediaKits, says it has launched a new platform aimed at helping influencers, musicians, and athletes manage their brands. The company said its platform lets its users create their own custom media kits online. The star…
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Whip Media Names Bizdev VP
Los Angeles-based Whip Media has named Jamie Otero a the company’s new Vice President of Business Development and Content Strategy. Otero was previously Managing Director at RightsTrade, and also served as Chief of Staff in the Ministry of Culture of S…
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H Code Snags New Investment Round
Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP…