The Trade Desk Launches Venture Capital Arm, Makes First Investment

Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The company said that the new investment fund, TD7, will invest in open Internet startups. The first investment made by the fund is Chalice, a developer of algorithmic ad optimization software. The Trade Desk did not say how much capital it is investing in the new venture arm, but said the name comes from the $7M in venture capital it required for The Trade Desk to become profitable.