Triller Gets Broadcast Rights With New Sports League

Los Angeles-based social media app developer Triller says it has inked a deal with a new sports league, BIG3, the creator of the FIREBALL3 sport. According to Triller, it will join CBS Sports and an official media partner for BIG3's fourth season, and will air games on its streaming platform. The company said the deal covers airing 30 hours of exclusive live games. Financial details of the deal were not announced. Triller operates a social media app which competes against TikTok. FIREBALL3 is based on 3-on-3 basketball.