VideoAmp Inks Deal With ViacomCBS

Los Angeles-based media software and data measurement provider VideoAmp has inked a partnership with ViacomCBS, where ViacomCBS will use the company’s software for linear TV planning and measurement, according to the company. Financial impact of the win was not announced. VideoAmp said ViacomCBS will use its proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics. Ross McCray is CEO and Co-Founder of VideoAmp.