Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP. Terms of that debt were not announced, however, VideoAmp said the non-dilutive funding also gives it the ability to draw up to $25M more in further financing. VideoAmp is led by co-founder and CEO Ross mcCray. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams. VideoAmp said its technology is an alternative to the legacy model of television measurement, using set-top-box and other data to accurately measure media on an impression level, with technological guarantees, while adhering to privacy guidelines and state laws.