VideoAmp Names Chief Product Officer

Los Angeles-based VideoAmp, which provides video measurement software for the advertising industry, said today that it has named Cameron Meierhoefer as Chief Product Officer. Meierhoefer was previously CEO of SignalFrame, and also had been COO of Comscore, where he spent more than 17 years. VideoAmp is venture backed by Ankona Capital, Anthem Ventures, Mediaocean, RTL Group, Simon Equity Partners, Startup Capital Ventures, The Raine Group, Third Wave Capital, Wavemaker Partners, and ZenShin Capital Partners.