VideoAmp Takes $275M For Media Measurement, Now Worth $1.4 Billion

Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 billion valuation, the company said onn Thursday. The funding included The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. VideoAmp is led by founder and CEO Ross McCray. VideoAmp said the funds will go to accelerate rollout and adoption of its platform, and also to scale its enterprise sales, engineering, data science and client success teams.


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