Whiplash Acquires Enlinx

Los Angeles-based omnichannel fulfillment provider Whiplash said on Wednesday that it has acquired Enlinx, a 3PL fulfillment provider based in Salt Lake City, Utah. Financial terms of the acquisition were not announced. According to Whiplash, the deal will give it a foothold in the Intermountain region, and help expand its U.S. coverage as it sees accelerated demand for direct-to-consumer (D2C) ecommerce and omnichannel services. Whiplash provides direct-to-consumer fulfillment services for online brands. The company said that the acquisition provides it with 400,000 square feet of new order fulfillment space. Greg Morello is President and Chief Commercial Officer at Whiplash.