Wildfire Systems Snags $15M

Solana Beach-based Wildfire Systems, which develops technology used for powering reward and loyalty programs, has raised $15M in a Series A funding, according to the company. The funding was led by TTV Capital and QED Investors, and also included B Capital, the George Kaiser Family Foundation, and Daher Capital, pus existing investors including Mucker Capital, Bonfire Ventures, Moonshots Capital, and BAM Ventures. Wildfire says the new funding will go towards the launch of its new white-label monetization platform that allows enterprise partners to embed social commerce, rewards, and cashback offers. Wildfire is led by founder and CEO Jordan Glazier, who is a technology vet, having served at eBay and also been the CEO of Eventful.